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The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
PDF Download The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
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Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign that pushes the envelope for new business and sales.File Size=2352 KB. Print Length=250 pages. Page Numbers Source ISBN=1599185180. Publisher=Entrepreneur Press (January 20, 2014). Publication Date=January 20, 2014. Sold by=Amazon Digital Services LLC. Language=English. ASIN=B00HBU0BV0. Text-to-Speech=Enabled. X-Ray=Not Enabled. Word Wise=Enabled. Lending=Not Enabled. Screen Reader=Supported. Enhanced Typesetting=Enabled. Amazon Best Sellers RankEntrepreneurship & Small BusinessDirectMarketing=#372,653 Paid in Kindle Store (See Top 100 Paid in Kindle Store) .zg_hrsr { margin: 0; padding: 0; list-style-type: none; } .zg_hrsr_item { margin: 0 0 0 10px; } .zg_hrsr_rank { display: inline-block; width: 80px; text-align: right; } #88 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Sales & Selling > #190 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Marketing > #218 in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business >.
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